B\u1ea1n c\u00f3 bao gi\u1edd c\u1ea3m th\u1ea5y m\u00ecnh \u0111ang l\u1ea1c l\u1ed1i gi\u1eefa mu\u00f4n v\u00e0n chi\u1ebfn l\u01b0\u1ee3c marketing, c\u1ed1 g\u1eafng thu h\u00fat kh\u00e1ch h\u00e0ng nh\u01b0ng hi\u1ec7u qu\u1ea3 l\u1ea1i ch\u1eb3ng nh\u01b0 m\u01a1? Gi\u1ed1ng nh\u01b0 m\u1ed9t ng\u01b0\u1eddi l\u1eef h\u00e0nh mi\u1ec7t m\u00e0i g\u00f5 c\u1eeda kh\u1eafp n\u01a1i, nh\u01b0ng r\u1ed3i l\u1ea1i b\u0103n kho\u0103n li\u1ec7u m\u00ecnh c\u00f3 \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng, c\u00f3 ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim \u0111\u00fang ng\u01b0\u1eddi hay kh\u00f4ng. T\u00f4i hi\u1ec3u c\u1ea3m gi\u00e1c \u1ea5y l\u1eafm, b\u1edfi h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p v\u1eefng m\u1ea1nh c\u0169ng ch\u00ednh l\u00e0 m\u1ed9t chuy\u1ebfn \u0111i d\u00e0i \u0111\u1ea7y th\u1eed th\u00e1ch. \ud83c\udf38<\/p>\n
G\u1ea7n \u0111\u00e2y, t\u00f4i c\u00f3 c\u01a1 h\u1ed9i tham gia m\u1ed9t bu\u1ed5i workshop th\u1eadt \u0111\u1eb7c bi\u1ec7t c\u1ee7a VPBankSME, n\u01a1i m\u00e0 nh\u1eefng tr\u0103n tr\u1edf \u1ea5y \u0111\u01b0\u1ee3c g\u1ee1 r\u1ed1i m\u1ed9t c\u00e1ch b\u1ea5t ng\u1edd. H\u1ecd g\u1ecdi \u0111\u00f3 l\u00e0 h\u00e0nh tr\u00ecnh “Ch\u1ea1m – Mua – G\u1eafn b\u00f3”, ba m\u1eaft x\u00edch t\u01b0\u1edfng ch\u1eebng \u0111\u01a1n gi\u1ea3n nh\u01b0ng l\u1ea1i l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng gi\u1eefa bi\u1ec3n c\u1ea1nh tranh kh\u1ed1c li\u1ec7t. \u0110\u00fang l\u00e0 m\u1ed9t chuy\u1ebfn kh\u00e1m ph\u00e1 \u0111\u1ea7y \u00fd ngh\u0129a! \ud83d\uddfa\ufe0f<\/p>\n
Kh\u00f4ng ph\u1ea3i m\u1ed9t bu\u1ed5i h\u1ed9i th\u1ea3o kh\u00f4 khan v\u1edbi nh\u1eefng con s\u1ed1 hay thu\u1eadt ng\u1eef ph\u1ee9c t\u1ea1p, workshop “Experience Matters: Khi tr\u1ea3i nghi\u1ec7m l\u00e0 ch\u00eca kh\u00f3a t\u0103ng tr\u01b0\u1edfng” gi\u1ed1ng nh\u01b0 m\u1ed9t cu\u1ed9c g\u1eb7p g\u1ee1 \u1ea5m c\u00fang, n\u01a1i nh\u1eefng n\u1eef ch\u1ee7 doanh nghi\u1ec7p ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng, \u0111\u01b0\u1ee3c trang b\u1ecb b\u1ea3n \u0111\u1ed3 v\u00e0 la b\u00e0n \u0111\u1ec3 t\u1ef1 tin h\u01a1n tr\u00ean h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a m\u00ecnh. \u00c1nh m\u1eaft ai c\u0169ng l\u1ea5p l\u00e1nh s\u1ef1 t\u00f2 m\u00f2 v\u00e0 khao kh\u00e1t h\u1ecdc h\u1ecfi.
\n[\u1ea2nh: Quang c\u1ea3nh bu\u1ed5i workshop \u1ea5m c\u00fang v\u1edbi c\u00e1c n\u1eef ch\u1ee7 doanh nghi\u1ec7p \u0111ang ch\u0103m ch\u00fa l\u1eafng nghe]<\/p>\n
\u1ede “\u0111i\u1ec3m ch\u1ea1m” \u0111\u1ea7u ti\u00ean, ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c TS. \u0110inh M\u1ed9ng Kha t\u1eeb VietGuys d\u1eabn d\u1eaft v\u00e0o th\u1ebf gi\u1edbi c\u1ee7a marketing c\u00e1 nh\u00e2n h\u00f3a. Ch\u1ecb Kha kh\u00f4ng ch\u1ec9 n\u00f3i v\u1ec1 vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 xu\u1ea5t hi\u1ec7n th\u1eadt nhi\u1ec1u, m\u00e0 l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 “ch\u1ea1m” \u0111\u00fang l\u00fac, \u0111\u00fang n\u01a1i, \u0111\u00fang nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Gi\u1ed1ng nh\u01b0 b\u1ea1n \u0111ang lang thang t\u00ecm m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea nh\u1ecf gi\u1eefa th\u00e0nh ph\u1ed1 xa l\u1ea1, v\u00e0 b\u1ed7ng d\u01b0ng m\u1ed9t ng\u01b0\u1eddi b\u1ea1n \u0111\u1ecba ph\u01b0\u01a1ng ch\u1ec9 \u0111\u00fang n\u01a1i b\u1ea1n mu\u1ed1n \u0111\u1ebfn, th\u1eadt \u0111\u00fang l\u00fac. \u0110i\u1ec1u k\u1ef3 di\u1ec7u l\u00e0, khi ch\u00fang ta th\u1ef1c s\u1ef1 hi\u1ec3u kh\u00e1ch h\u00e0ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00f3 th\u1ec3 t\u0103ng \u0111\u1ebfn 30-40%, m\u00e0 chi ph\u00ed marketing l\u1ea1i gi\u1ea3m \u0111i \u0111\u00e1ng k\u1ec3. Tuy\u1ec7t v\u1eddi ph\u1ea3i kh\u00f4ng? \ud83c\udfde\ufe0f
\n[\u1ea2nh: TS. \u0110inh M\u1ed9ng Kha \u0111ang thuy\u1ebft tr\u00ecnh v\u1edbi phong th\u00e1i t\u1ef1 tin v\u00e0 chuy\u00ean nghi\u1ec7p]<\/p>\n
Chuy\u1ec3n sang “\u0111i\u1ec3m mua”, c\u00e2u chuy\u1ec7n tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng h\u01a1n bao gi\u1edd h\u1ebft v\u1edbi chia s\u1ebb t\u1eeb \u00f4ng Nh\u1eef V\u0103n Thanh c\u1ee7a VPBankSME. \u00d4ng n\u00f3i r\u1eb1ng “m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1ed1t ph\u1ea3i s\u1ed1ng \u0111\u1ed9ng trong t\u1eebng giao d\u1ecbch”, v\u00e0 t\u00f4i ho\u00e0n to\u00e0n \u0111\u1ed3ng \u00fd. B\u1ea1n th\u1eed ngh\u0129 xem, sau khi t\u00ecm th\u1ea5y m\u00f3n \u0111\u1ed3 \u01b0ng \u00fd, l\u1ea1i loay hoay v\u1edbi kh\u00e2u thanh to\u00e1n th\u1ee7 c\u00f4ng, hay kh\u00f4ng c\u00f3 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p, c\u1ea3m gi\u00e1c h\u1ee5t h\u1eabng \u0111\u1ebfn th\u1ebf n\u00e0o? Gi\u1ea3i ph\u00e1p OmniPay c\u1ee7a VPBankSME m\u00e0 \u00f4ng Thanh gi\u1edbi thi\u1ec7u th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t “ph\u00e9p m\u00e0u” \u0111\u1ec3 x\u00f3a tan nh\u1eefng \u0111i\u1ec3m ngh\u1ebdn n\u00e0y, gi\u00fap d\u00f2ng ti\u1ec1n s\u1ed1 h\u00f3a tr\u00f4i ch\u1ea3y, kh\u00e1ch h\u00e0ng mua s\u1eafm m\u01b0\u1ee3t m\u00e0 h\u01a1n r\u1ea5t nhi\u1ec1u. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n gi\u1ea3m t\u1ef7 l\u1ec7 b\u1ecf \u0111\u01a1n hi\u1ec7u qu\u1ea3. \ud83d\udcb3
\n[\u1ea2nh: \u00d4ng Nh\u1eef V\u0103n Thanh gi\u1edbi thi\u1ec7u v\u1ec1 gi\u1ea3i ph\u00e1p thanh to\u00e1n s\u1ed1 OmniPay tr\u00ean m\u00e0n h\u00ecnh l\u1edbn]<\/p>\n
V\u00e0 r\u1ed3i, \u0111\u1ebfn “\u0111i\u1ec3m g\u1eafn b\u00f3” \u2013 \u0111\u00e2y m\u1edbi l\u00e0 ph\u1ea7n th\u1ef1c s\u1ef1 neo gi\u1eef tr\u00e1i tim kh\u00e1ch h\u00e0ng. B\u00e0 Nguy\u1ec5n Th\u00f9y Linh t\u1eeb LynkiD \u0111\u00e3 m\u1edf ra m\u1ed9t ch\u00e2n tr\u1eddi m\u1edbi v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft th\u00f4ng minh. Kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng \u01b0u \u0111\u00e3i chung chung, m\u00e0 l\u00e0 x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb \u0111\u00edch th\u1ef1c \u0111\u1ec3 m\u1ed7i l\u1ea7n kh\u00e1ch h\u00e0ng quay l\u1ea1i \u0111\u1ec1u c\u1ea3m th\u1ea5y m\u00ecnh \u0111\u01b0\u1ee3c quan t\u00e2m, \u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u. Gi\u1ed1ng nh\u01b0 vi\u1ec7c b\u1ea1n c\u00f3 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n c\u0169, d\u00f9 kh\u00f4ng g\u1eb7p th\u01b0\u1eddng xuy\u00ean nh\u01b0ng m\u1ed7i l\u1ea7n h\u1ed9i ng\u1ed9 \u0111\u1ec1u c\u1ea3m th\u1ea5y \u1ea5m \u00e1p v\u00e0 \u00fd ngh\u0129a. B\u00e0 Linh chia s\u1ebb r\u1eb1ng, vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a ch\u01b0\u01a1ng tr\u00ecnh loyalty c\u00f3 th\u1ec3 t\u0103ng t\u1ea7n su\u1ea5t mua l\u1ea1i \u0111\u1ebfn 20-25%, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng m\u1ed9t m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i, b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. \ud83d\udc96
\n[\u1ea2nh: B\u00e0 Nguy\u1ec5n Th\u00f9y Linh nhi\u1ec7t t\u00ecnh chia s\u1ebb ki\u1ebfn th\u1ee9c v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft]<\/p>\n
\u0110i\u1ec1u t\u00f4i th\u00edch nh\u1ea5t \u1edf workshop n\u00e0y l\u00e0 ph\u1ea7n th\u1ef1c h\u00e0nh. Ch\u00fang t\u00f4i \u0111\u01b0\u1ee3c chia nh\u00f3m, t\u1ef1 tay “m\u00f4 ph\u1ecfng” m\u1ed9t startup \u0111\u1ed3 u\u1ed1ng, v\u00e0 c\u00f9ng nhau x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng theo t\u1eebng tr\u1ee5c: Ch\u1ea1m, Mua, G\u1eafn b\u00f3. T\u1eeb vi\u1ec7c ph\u00e1c h\u1ecda ch\u00e2n dung kh\u00e1ch h\u00e0ng, thi\u1ebft k\u1ebf m\u1ed9t mini campaign, \u0111\u1ebfn vi\u1ec7c t\u00ecm ra gi\u1ea3i ph\u00e1p thanh to\u00e1n hay x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh loyalty. Kh\u00f4ng kh\u00ed th\u1eadt s\u00f4i n\u1ed5i, m\u1ecdi ng\u01b0\u1eddi c\u00f9ng nhau h\u1ecdc h\u1ecfi, g\u00f3p \u00fd. Ch\u1ecb Nguy\u1ec5n Mai Lan, ch\u1ee7 qu\u00e1n LanTea, \u0111\u00e3 th\u1ed1t l\u00ean r\u1eb1ng ch\u1ecb c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay nh\u1eefng ki\u1ebfn th\u1ee9c n\u00e0y v\u00e0o m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh. Nghe m\u00e0 th\u1ea5y th\u1eadt s\u1ef1 h\u1eefu \u00edch! \ud83d\ude80
\n[\u1ea2nh: C\u00e1c nh\u00f3m n\u1eef ch\u1ee7 doanh nghi\u1ec7p \u0111ang s\u00f4i n\u1ed5i th\u1ea3o lu\u1eadn v\u00e0 ghi ch\u00e9p trong ph\u1ea7n th\u1ef1c h\u00e0nh nh\u00f3m]<\/p>\n
Workshop n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t bu\u1ed5i h\u1ecdc \u0111\u01a1n l\u1ebb, m\u00e0 n\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a d\u1ef1 \u00e1n l\u1edbn h\u01a1n mang t\u00ean “B\u1ec7 ph\u00f3ng ti\u1ebfp s\u1ee9c doanh nghi\u1ec7p n\u1eef ch\u1ee7” c\u1ee7a VPBankSME v\u00e0 Care VN. \u0110\u00e2y l\u00e0 m\u1ed9t h\u1ec7 sinh th\u00e1i to\u00e0n di\u1ec7n v\u1edbi 4 tr\u1ee5 c\u1ed9t: Ki\u1ebfn th\u1ee9c, C\u00f4ng ngh\u1ec7, T\u00e0i ch\u00ednh v\u00e0 K\u1ebft n\u1ed1i, nh\u1eb1m gi\u00fap c\u00e1c n\u1eef doanh nh\u00e2n kh\u00f4ng ch\u1ec9 n\u00e2ng cao n\u0103ng l\u1ef1c qu\u1ea3n tr\u1ecb, l\u00e0m ch\u1ee7 c\u00f4ng ngh\u1ec7 m\u00e0 c\u00f2n ti\u1ebfp c\u1eadn ngu\u1ed3n l\u1ef1c v\u00e0 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi kinh doanh. M\u1ed9t d\u1ef1 \u00e1n th\u1eadt s\u1ef1 \u00fd ngh\u0129a v\u00e0 thi\u1ebft th\u1ef1c! (c\u1eadp nh\u1eadt th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1c tr\u1ee5 c\u1ed9t n\u1ebfu c\u00f3 th\u1ec3)
\n[\u1ea2nh: Logo d\u1ef1 \u00e1n “B\u1ec7 ph\u00f3ng ti\u1ebfp s\u1ee9c doanh nghi\u1ec7p n\u1eef ch\u1ee7” v\u00e0 logo VPBankSME, Care VN]<\/p>\n
Tr\u1edf v\u1ec1 t\u1eeb chuy\u1ebfn “phi\u00eau l\u01b0u” tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng n\u00e0y, t\u00f4i mang theo kh\u00f4ng ch\u1ec9 nh\u1eefng ki\u1ebfn th\u1ee9c qu\u00fd gi\u00e1 m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng m\u1edbi. T\u00f4i tin r\u1eb1ng, v\u1edbi t\u01b0 duy qu\u1ea3n tr\u1ecb hi\u1ec7n \u0111\u1ea1i v\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb nh\u1eefng gi\u1ea3i ph\u00e1p s\u1ed1 h\u00f3a, b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng doanh nghi\u1ec7p n\u1eef ch\u1ee7, \u0111\u1ec1u c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng th\u1eadt s\u1ef1 \u0111\u00e1ng nh\u1edb, bi\u1ebfn m\u1ed7i giao d\u1ecbch \u0111\u01a1n l\u1ebb th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n g\u1eafn k\u1ebft d\u00e0i l\u00e2u. H\u00e3y c\u00f9ng nhau kh\u00e1m ph\u00e1 v\u00e0 ki\u1ebfn t\u1ea1o nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh nh\u00e9! \u2728<\/p>\n","protected":false},"excerpt":{"rendered":"
B\u1ea1n c\u00f3 bao gi\u1edd c\u1ea3m th\u1ea5y m\u00ecnh \u0111ang l\u1ea1c l\u1ed1i gi\u1eefa mu\u00f4n v\u00e0n chi\u1ebfn l\u01b0\u1ee3c marketing, c\u1ed1 g\u1eafng thu h\u00fat kh\u00e1ch h\u00e0ng nh\u01b0ng hi\u1ec7u qu\u1ea3 l\u1ea1i ch\u1eb3ng nh\u01b0 m\u01a1? Gi\u1ed1ng nh\u01b0 m\u1ed9t ng\u01b0\u1eddi l\u1eef h\u00e0nh mi\u1ec7t m\u00e0i g\u00f5 c\u1eeda kh\u1eafp n\u01a1i, nh\u01b0ng r\u1ed3i l\u1ea1i b\u0103n kho\u0103n li\u1ec7u m\u00ecnh c\u00f3 \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng, c\u00f3 ch\u1ea1m […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2623,2625,2624,2626,1727],"class_list":["post-6168","post","type-post","status-publish","format-standard","hentry","category-kinh-nghiem-du-lich","tag-chuyen-doi-so-sme","tag-doanh-nghiep-nu-chu","tag-hanh-trinh-khach-hang","tag-toi-uu-hoa-thanh-toan","tag-trai-nghiem-khach-hang"],"_links":{"self":[{"href":"https:\/\/autopost.ohanatravel.vn\/index.php\/wp-json\/wp\/v2\/posts\/6168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/autopost.ohanatravel.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/autopost.ohanatravel.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/autopost.ohanatravel.vn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/autopost.ohanatravel.vn\/index.php\/wp-json\/wp\/v2\/comments?post=6168"}],"version-history":[{"count":0,"href":"https:\/\/autopost.ohanatravel.vn\/index.php\/wp-json\/wp\/v2\/posts\/6168\/revisions"}],"wp:attachment":[{"href":"https:\/\/autopost.ohanatravel.vn\/index.php\/wp-json\/wp\/v2\/media?parent=6168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/autopost.ohanatravel.vn\/index.php\/wp-json\/wp\/v2\/categories?post=6168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/autopost.ohanatravel.vn\/index.php\/wp-json\/wp\/v2\/tags?post=6168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}